Created by Takara Smith, a makeup artist from North Alabama with a passion for beauty and people, our brand was born out of a desire to create beauty products that feel amazing both during and after wear. Inspired by Takara’s own journey with eczema, psoriasis and dry-sensitive skin, we’re dedicated to providing high quality products that nourish, moisturize, look and feel amazing. We’re not just a beauty brand- Takara Beauty is a celebration of self-love, self-expression and the inherent treasure within every person.

We want to go beyond beauty and create spaces for like-minded people to experience love, community and healing. We're faced with so many challenges on a day to day basis and we were never meant to grow through life on our own. Our goal is to create more incredible, conversation starting products that serve as a foundation for healthy, healed relationships with yourself and others.